I recently had the extraordinary opportunity to interview Jenny Pruitt, CEO and Founder of Atlanta Fine Homes Sotheby’s International Realty. Jenny is an incredible leader and visionary.
AC: What is a benefit of the Sotheby’s International Realty brand to clients who are buying or selling a home under $1 million? Over $1 million?
JP: One of the greatest benefits of the Atlanta Fine Homes Sotheby’s International Realty brand is the power of our multi-million dollar marketing at all price points.
Whether your home is $200,000 or $2,000,000, we recognize that your home is your mansion. We utilize our professional, superior marketing strategy and pieces to successfully market your home regardless of price. Each one of our listings receives the same extraordinary marketing and representation from Atlanta Fine Homes Sotheby’s International Realty.
AC: Looking back at your time in residential real estate in Atlanta, what changes would you say have happened in the way buyers buy a home now compared to the past? Seller?
JP: I think now more than ever, buyers are looking for a good deal. They are waiting on the fence longer in an attempt to find rock bottom pricing. However, that is not always the best strategy. The Atlanta market is continuing to improve and interest rates will not stay as low as they are forever. Those buyers that are still on the fence might look back in a few months and realize this truly was the time to buy. It is always important to factor not only price into a home buying process but also the interest rate.
In regards to sellers, I think overall everyone is becoming more realistic. It is imperative to list your home for sale when it is absolutely ready. Gone are the days of “testing the market.” Sellers must have the home in its best condition and price the property right from the start. With so many homes on the market, buyers have plenty of options. As a seller, it is more important today to ensure your home stands out – and in a good way.
JP: I love to see other people succeed and know that I had a small part of their success. One of the most exciting things about being a part of this great company is to see how marketing and global branding can become such a compelling story to the consumer. The visual impact and exposure for our listings is the best in the industry.
As the CEO Founder of this company it is so rewarding to grow a company with such extraordinary people!
AC: As someone who has purchased and sold many homes in your lifetime, what are a couple of important tips you may have for helping a family to feel at home in their new space?
JP: Moving into a new space is often both an exciting and stressful experience. I find that no matter where I am, as long as my husband, Bob, and my two precious Shih Tzus, Molly and Murphy, are with me, that I always feel at home.